SHANGHAI, China -- Toyota, on course to overtake General Motors as the world's biggest automaker, is well behind in the world's fastest-growing market -and one where GM is thriving: China.

But on Tuesday, Toyota hopes to take a key step toward catching up when it rolls out its first made-in-China Camry, the bestselling model in the United States.

The launch, from Toyota's new 3.8 billion yuan ($475 million) factory in Nansha, near the southern city of Guangzhou, symbolizes the automaker's newfound ambitions for China, which is about to surpass Japan as the world's second-largest auto market.

Virtually unscathed by political friction that erupted into antiJapanese riots last year, Toyota and fellow Japanese automakers Honda Motor Co. and Nissan Motor Co., are pushing ahead with billions of dollars in new investments.

That puts it well behind top foreign automaker General Motors Corp., which captured 11 percent of the market last year with 665,390 units sold, and Volkswagen AG of Germany, the No. 2 foreign maker.

Until recently, Toyota's cars were viewed as pricey imports. But the company's reputation for reliable, fuel-efficient cars is boosting its appeal among economy-conscious families, who are more sensitive to fuel prices than the government and corporate buyers who once dominated the market. The company's sales surged 55 percent last year.

The Camry was the lead import model in China over the last 10 years, selling 20,000 to 30,000 annually during that time, according to Yale Zhang, an auto market specialist for consulting firm CSM Asia Corp. in Shanghai. By shifting production to China, where consumers are closer, Toyota hopes to double its Camry sales to 60,000 by year-end.

Toyota is betting that -- as in the United States -- the reliable, mid-sized sedan will spearhead its growth in China, helping it reach 1 million units in sales, or a projected 10 percent of the market, by 2010.

"We are confident that the Camry is a good fit for the Chinese market," Toyota Motor Corp. President Katsuaki Watanabe told The Associated Press this past week at a Tokyo reception for auto executives.

"But we have a multi-brand strategy in China -- with Wuling, Chevrolet, Buick, Cadillac and Saab -- and our business results there have been very good. We've seen double-digit growth and we continue to expand," Allen said Friday.

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